Lead Magnets That Actually Work For Realtors
Lesson Duration: 50 Mins
In this lesson, I dive deep into the world of lead magnets and how they can transform your business by turning passive followers into active leads.
A lead magnet is a valuable free resource you offer in exchange for contact information, and I share a comprehensive list of high-converting lead magnets specifically for real estate agents, including checklists, calculators, and webinars.
I emphasize the importance of promoting these lead magnets across various platforms and I provide actionable steps for creating an effective landing page.
I challenge you to pick one lead magnet, set it up, and promote it at least three times. Let's build that database and take your lead generation to the next level!
00:00 Introduction to Lead Magnets
01:51 Transforming Followers to Leads
03:37 Ownership of Audience Data
05:41 Webinars and Seminars
08:41 Recording Audio Content
11:14 Sharing Audio Files
13:01 Promoting Lead Magnets
19:38 Setting Up Landing Pages
21:40 Components of Landing Pages
28:54 Tools for Landing Pages
31:17 CRMs with Landing Pages
34:02 Connecting with Zapier
39:45 Zapier Workflow Example
45:12 Best Practices for Landing Pages
47:03 Recap of Key Points